
*This piece is rather old now. It talks about Lulu.com and Feedbooks. I do not publish on paper any more, so Lulu is no longer relevant to me. Also, Feedbooks, though a remarkable outlet for self publishing at the time, has long since ceased providing a platform for the independent author. However I shall leave this post up out of historical interest.
Back in 2009, I wrote a piece about the Print on Demand (POD) outfit known as Lulu.com. Judging by my web-searches back then, a lot of people were thinking Lulu was a scam, but I couldn’t agree because that hadn’t been my experience. Instead I felt many aspiring writers had misunderstood what Lulu was about and consequently had unrealistic expectations of the service. I probably came across as a bit of a Lulu salesperson, which was not my intention, but I think my enthusiasm was justified at the time.
We need to remember that prior to Lulu, and other POD outfits, there was no such thing as an Independent author. The only way for a writer to acquire even the most modest readership was through the conventional press, an ambition realised by the few, rather than the many. Indeed, to put it bluntly, for the majority of aspiring authors, chasing the favours of a publisher was a pain the arse. It was also undignified, and I was glad to abandon it when the online world began offering some viable alternatives. But it really wasn’t until the advent of Lulu that the landscape of writing changed completely for me, because people suddenly started mailing me to say they’d read my stuff. It wasn’t Lulu’s print services that won me a small readership, though. It was the e-book downloads, something I’d not considered relevant at the time, a time when ebook readers were still rare, expensive and butt ugly.
Another important thing to remember here is that Lulu and its ilk eliminated the so called vanity press, who for too long had preyed on vulnerable authors. But the critics seemed to be implying those vanity press shysters had now morphed into POD outfits and were tempting those same vulnerable authors with paid distribution packages and guarantees of bestsellerdom, things which did not materialise.
Hence the bad press.
Speaking for myself, I was under no illusions. I resisted the paid promotional packages and, from the outset, did not expect to make anything from my work at all. I was happy instead to simply discover a readership through this new, experimental and at times delightfully anarchic medium.
To make real money from writing, you will always need a staggeringly vast and opaquely professional distribution network, also a manic publicity machine pronouncing you the best writer in the world. In other words you will always need to court the man. But the man cannot bestow his blessings upon everyone with talent. It’s always going to be a lottery – the odds of winning are probably about the same, the only difference being that with the lottery, you don’t spend several years filling out your ticket – i.e. your manuscript.
For an unknown writer, without a publisher’s publicity machine behind you, you’re either going to have to resign yourself to obscurity, or you’re going to have to pay for someone to publicise you, and that’s always going to be risky unless you know them personally and would trust them with your mother’s life.
So here’s where Indy writers split into two camps: those who’ll pay to publish/promote their work, and those who won’t. Me? I won’t, under any circumstances. I’m a sworn follower of the muse’s golden rules for writing, number one of which states that you should never ever pay anyone anything to have your work published*. The muse’s second golden rule of writing is that if no one will pay for your stuff, then it’s okay to give it away. The former is exploitation, and not to be encouraged, the latter is artistic self preservation, which is sometimes necessary.
Perhaps it’s on account of this rather more circumspect approach I have no reason to complain about the free aspects of Lulu’s service, and I stand by everything I wrote in that earlier piece. However, it’s important we recognise that things are moving on now. 2012 is not 2009, and four years is a very long time. My later novels have not appeared on Lulu. They were written purely as ebooks, because it’s just so much easier if you can eliminate the obsession with producing a paper book.
For the few Lulu paper editions I managed to shift, it really wasn’t worth the effort of all that pernickerty formatting when compared with the sheer distributive power of the Feedbooks website – which takes text in a much simpler form and formats it automatically for a wide range of reading devices. As for Lulu’s ebooks, my only complaint with them is that if you’re not charging for your work, Lulu deems it unnecessary to supply you with any stats, so I’ve no idea how well my stories are doing. I think they’re missing a trick there and they could learn a lot from Feedbooks and Smashwords in that respect.
If you’re writing for nothing, you’re motivated by something else, obviously, by the love of writing perhaps, or by the desire of all story tellers to communicate the worlds inside your head to as many other people as possible. There’s no sense therefore putting your stories where no one will find them, whether that be a bottom drawer at home, or a website where no one clicks on your thumbnail. You have to go where the audience is.
Which would you prefer? One person to buy a copy of your book, or a thousand people to read it for free? Me? I’ll take the thousand readers every time, thanks. You don’t need “sales” to call yourself a writer. You need words, that’s all. Readers are a bonus of course. I understand that “sales” can sometimes equate to self-confidence, that you have what it takes, that you’re a good writer, hip, wikkid, cosmic, and all those other stock phrases, but in chasing such reassurances for too long, be aware that you also run the risk of shredding any self confidence you already possess.
I remember the feeling of seeing my first novel “The Singing Loch” fresh back from Lulu’s printers. It looked great. Just like a proper novel. I slid it proudly between all the other proper novels on my bookshelf, and then I thought, what now? Well,… skip forward several years and now it gathers dust, languishing several editions out of date, and resembles more a curiosity from a bygone age, while the current ebook edition on Feedbooks has recently topped 2000 downloads. If I want to skim “The Singing Loch”, with a view to possibly updating it and sweeping up yet more typos, I turn to my ereader, not to the paper copy on my bookshelf.
There’s nothing magical or godlike about publishing. It’s just distribution. It’s a means of putting your words into other people’s hands. And it’s changing. So is writing. I’ve not used a typewriter in twenty years, nor do I possess the stereotypical private study, lined with leather-bound books, and neither do I use a desk-hogging, steam driven PC with a printer attached. I have a laptop, and an ereader, and I work peripatetic fashion, wherever others are not. So long as I’m in range of that ubiquitous WiFi connection, I’m in touch with my “publisher”, who lives in the clouds and no longer deals with paper. I can “publish” anything in seconds, and people all over the world will be reading it. Instantly.
There’s a moral debate about the rise of the ebook, and many of us older folks are looking on with tears in our eyes as the bookshops close, and publishers tighten their grip on the printed word, attacking the second hand book market with their built-in digital rights management software. But it’s coming, and we just have to prepare for it. Ebook readers are everywhere now. The rate of uptake of ebooks has outstripped all industry forecasts. Publishers have realised there are no material costs whatsoever, no printing presses to maintain, and they can still get away with charging as much as they would for a paper book – sometimes more! No wonder they’re pushing ebooks! Indeed, have they any choice in the current economic climate?
Of course the debate rages between Romantics, still hoarding and sniffing paper books, and Progressives, drooling over the spec of the latest e-reader. As a reader I mostly straddle the fence between these two extremes, but as a writer, it’s the words that count, and the means of delivering them must always come down to whatever is the most efficient technology of the day. Right now, that’s digital. It’s also where a great many readers are now turning.
To date, there are around 45 people in the world who have read a paper book by Michael Graeme. But my Feedbooks stats tell me there are around 150,000 people who have had one of my stories on their reader – and most of those readers are Android smartphones, sitting in pockets, and handbags, which is a very good place for any author to be.
I’m not blowing my own trumpet here. Anyone can do this. If you’re a writer, lying prone and demoralised under a mountain of publishers’ rejection slips, you could be doing it too. You could be published now, for free, and readers will write to you and tell you what they think of your story. Instead of spending time tidying up your manuscript yet again and redrafting your pitch, you could be doing what you actually love, doing what you really need to be doing, which is writing stories.
So to come back to my opening question, is Lulu still relevant? Well, it depends. For an independent author, paper seems very dated now and I think you should be looking more at the ebook services Lulu offers, as well as outfits like Feedbooks, Smashwords, Wattpad and the Kindle Marketplace.
Paper’s for the big boys and girls who sit at the exclusive high table of best-selling authorship. Unknown, independent authors who insist on paper are missing out on a potentially wide distribution of their work in favour of a glossy cover and the smell of printing ink.The only circumstances under which POD services make sense are if you have a small guranteed audience for your work, say members of your family, or your club who’d really like a professionally printed copy of something you’ve written, and they’re just not into ebooks.
But I reiterate the message contained in all my other writings on the subject of self-publishing online, whatever route you take, (E L James’ bondage bonkbusters excepted), it’s unlikely to win you a place at that high table of best-selling authorship. You’re an Indy. You do it because you can’t stop yourself. There’s no glory in it for you my friend. For that you’re still going to have to tackle the conventional printed press at some point, which means convincing a publisher, and an agent how wonderful you are. You’ll spend as much time on your pitch as on your story, and still longer hawking it round from one outfit to the next, with no guarantee anyone will even read your work.
Bah!
No thanks. I don’t do that any more.
Got something to say? Go free. Go e. For your muse’s sake, just get it out there.
But whatever you do, don’t pay to publish!
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