Now and then you’ll come across one of my novels popping up on Amazon, even though I don’t publish on Amazon and prefer to give them away. Instead, someone calling themselves Michael Graeme, will steal one of my titles, stick it on there and charge money for it. I know,… I’ve talked about this before, but anyway,…
It’s a common issue faced by all creatives working in the digital sphere. Why? because our “product” is easy to replicate and distribute. You just cut and paste. And it’s not just text of course: music, photographs, videos, computer-apps, games, databases, information,… you name it, it’s all vulnerable to filching. But does it matter? Should we not be viewing this ease of reproduction more as an indicator of a strange but bright new future?
Those wealthy enough can protect themselves to a degree, or at least they can for now. Indeed there’s a whole industry built up around digital rights management to prevent file copying, but the ways of defeating it are morphing faster than the defences can adapt – that’s just the nature of digital technology. So, do we accept piracy as a hazard against which there is no realistic defence long term? And more,… is this an indicator of the changing nature of society, of what we understand as industry, work and value?
It’s hard to imagine a cultural shift when you’re still living in the last vestiges of the old one. Science fiction writers and futurologists can have a stab at it. The most I’ll venture with any certainty is that in fifty years our current era will seem like the stone age, socially, technologically and economically.
The shift began with the ability to “cut and paste”. It renders anything you create, digitally, worthless, at least in traditional money terms, even if you’ve spent years working on it. How come? Well, you only need to apply the basic rule of economics which states the price of anything is proportional to its scarcity, and anything so easily reproducible as a computer file isn’t exactly scarce is it? unless rendered artificially so by technological countermeasures, and they will always have the tide of anarchy against them.
So the future is looking like a place where our traditionally paid labours are worth nothing, and all information based “products” produced by those labours won’t be worth anything either, at least by contemporary economic rules. For a time I’m sure there’ll be an elite of celebrity artists who continue to be paid handsomely via the old model, their works protected by a stout, metaphorical ring-fence of barbed wire, but by then they’ll be servicing exclusively a societal elite holed up in their security patrolled mansions – these being the crooks and the psychopaths still looking for ways to game the old system for maximum profit at the expense of the rest of us. All this even as that old system atrophies around them. And in part, they’ll do this by hoarding and guarding what bits of tangible capital remain and renting it out to the rest of us.
Already we have a generation who own nothing. They rent their homes, their cars, their phones. There’s even talk of retail models whereby we rent the very clothes we’re wearing. Stop paying, pause for breath on that tread-mill of the damned, and you’ll literally be left naked and broke as the day you were born. But I’m sure that’ll just be a temporary end-phase, that it’ll last no more than a generation, a necessary period of reflection for impressing upon us the need to think differently about the notion of value, of what we value and how we value it. And then, all writers, like everyone else, will be producing stuff for free, simply because they want to. And whatever we need, even the clothes on our backs, others will produce for free as well.
The alternative, at least for the ninety nine percent of us who own nothing, is a form of unwaged slavery, but I don’t think that’s going to happen because when a man has nothing left to lose, he’s impossible to control. And the greedy freaks, the one percent who go on hoarding wealth will be reviled and shamed and shunned to the remotest desert isles with all the money in the world to play with, money that’s worth nothing any more. And then the very notion of piracy will have become a quaint old fashioned term, one we must look up in the OED, then shake our heads in wonder such a strange phenomenon ever existed in the first place. An egalitarian utopia? Unlikely, I know, but the opposite doesn’t bear thinking about either, though I admit for now it seems the more likely outcome.
I remain optimistic though, and if I’m right, the future isn’t what it used to be. But at least I know why I give my stories away – I mean apart from it being easier and less self destructive: I suppose I’ve simply always been ahead of my time.
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