It was Mark Twain who said: “Write without pay until somebody offers pay. If nobody offers within three years, the candidate may look upon this circumstance with the most implicit confidence as the sign that sawing wood is what he was intended for.”
I disagree, but then I would – having been writing willingly without pay for considerably longer than three years. Indeed I write these days without actively seeking any pay at all. As a round rebuttal of Mark Twain’s opinion on the matter, I offer instead the five rules of contemporary independent authorship:
1) Writers write.
2) If you can’t get anyone to pay, it’s okay to write for nothing, for as long as you want.
3) Publishers pay writers. (Sometimes).
4) Writers never pay publishers. Anything. (Ever).
5) Writers need not saw wood.
Most of us who write online for free are doing more than avoiding sawing wood. What we’re doing is bypassing a system that stands in our way. We’re seeking readers without having to negotiate the quaint arcana of the commercial publishing world. We write for free because experience has taught us that to seek payment from others is to close the door on our self expression, that to persist we might as well slide our work to the bottom of a drawer where it will remain for ever unread. Perhaps we lack the necessary persistence, perhaps we lack the talent. But neither of these cautionaries matter. We do it because we can. And in doing it we will find readers.
We can do it in a number of ways:
In the first instance, we can pedal our wares from the margins of our blogs. Click the cover-pic and you get a download from the public folder of our Dropbox thing. Simple. This way our work is completely independent and virtually immortal. Our stuff stays online until the sun goes supernova. The downside is unless you can game the system to achieve a monumental blog following, downloads are likely to be small. I manage a few per week. Not great, but who cares?
For more readers, you sign up to websites who grant a bigger exposure in exchange for plastering your stuff with advertising, or by tempting you into paying for “author services” like editing, proof reading, or marketing. Need I repeat my advice not to pay anyone anything in order to publish your work? It’s one thing to write for nothing, quite another for it to cost you money. The other thing to bear in mind when considering such sites is how many downloads you’re likely to achieve. There’s no point in signing up if their download rates are no better than your self served blog.
I use Feedbooks, Smashwords, and Wattpad. Feedbooks was always the best for downloads – even stuff I’ve had on there for years was still getting ten or fifteen downloads a week. I say “was” because it looks like Feedbooks is now dead so far as indys are concerned. Smashwords is less successful, but still garners a steady, if more modest exposure to potential readers. Wattpad,… well, Wattpad is a strange one. Put a novel on there in one lump and you’ll be lucky to get a single hit, ever. Put it up a chapter at a time over a period of months and you’ll do much better, at least until that final chapter goes up and then you’ll get not a dickie bird again. There’s a social media angle to Wattpad of course. Virtual networking. You like theirs,and they like yours. You need to use it to get the best from it, but I’m usually too busy with other stuff, like writing. I’m also an unreformed introvert who finds anything “social” a bit awkward.
Just recently I’ve been looking at other avenues, namely Free eBooks.net, putting my novel “In Dureleston Wood” on there by way of an experiment. The Free eBooks’ business model requires both writers and readers to sign-up. Readers are limited to five downloads per month unless they pay for VIP membership. Writers who contribute get VIP membership automatically, which suggests to me this may end up being a writer’s only hangout.
But anyway,..
Unlike Smashwords, there’s no option to charge for your work, but that doesn’t bother me. You can add a donate button so readers can tip you via your Paypal Account, should they feel so inclined, but let’s not fool ourselves over the potential of that. The site is heavy on advertising and it’s keen to sign us up for a premium marketing package, but again that violates my principles, so we won’t be going there.
Upload is simple, requiring a .doc formatted manuscript and a cover pic. Then you fill out your blurb and it’s done. Publication isn’t immediate – the info says it can take up to three working days for a submission to be “considered”, but a quick scan of what’s already on offer reveals there’s a lot of crap on there so I wouldn’t worry too much about being rejected. I wasn’t overly optimistic regarding my potential for downloads. I’ve tired various sites like this before and managed no more than a dozen hits in a year – but I achieved my dozen here after the first day. The rate will probably dwindle over time, but so far it looks like Free eBooks and I can do business without violating too many of my principles.
And without sawing any wood.