We spend on average around eight hours a day staring at a screen. We are also moving our lives online. Much of the paperwork essential to identity and legal responsibility – certificates, documents and such – are no longer printed and posted out to us, but digitised, stored in “the cloud” and accessed through our computers.The same goes for entertainment: photographs, music, video, books, games,.. they are all losing their physical nature, becoming digital and accessed through a device.
On the one hand this is very convenient, but I wonder if I am alone in finding it also slightly disturbing. Is the “place” I actually I live becoming irrelevant. I can be removed to the other side of the world tomorrow, yet pick up the online elements of my life without missing a beat. But what kind of life is that, exactly? And what if I were to lose access to this information? Clearly I would still be alive, but it would be as if I had not existed before – no records, documents, pictures, words, music,… nothing to show for my life.
What is it then in life that defines us?
In the haste to digitise, it feels like we’re shovelling the earth out from under our feet, feeding the machine with everything we deem necessary to our being, indeed to civilisation itself – our memories, our laws, our art, our possessions. We do this because it is efficient, but at the same time it minimises our concept of home to the point where it risks disappearing altogether. Is this what we really want?
The elimination of the home would suit the machine-based global corporate intelligence. After all, businesses no longer deem it necessary to advertise their actual physical location. Corporate location is a flexible concept – here today, there tomorrow, depending on the market, on whatever is most efficient. This is made all the easier since these corporations no longer make anything. Employees too must therefore step onto this conveyor of placeless, facelessness. We interview for a job in Manchester UK, end up working out of an office in New York, but much of the time we are in the air between any city you care to mention, anywhere in the world. And the higher we climb within this corporate intelligence, the more placeless, faceless, and the more homeless we must become.
In the globalised world of work, it doesn’t matter your home for most of your life is an aeroplane seat and a plastic hotel room. It doesn’t matter your world is contained behind a single anonymous window in a glass and concrete edifice that is both anywhere and nowhere at the same time, because your true window on your world, the only world that’s beginning to matter is your laptop, your handheld, your ubiquitous touchscreen interface. We are increasingly viewing our world from within the machine, not because the machine serves us, but because we have fallen inside of it.
Yet when I look through all those Instagram and Flickr streams, the imagery speaks of a love of place, a love of the world beyond the screen. I see sunsets, lakes, trees, mountains, cities too – even the grungy bits – also a love of home, of private places, private spaces, places with a physical location that’s familiar and means something. I see coffee cups on tables, fruit in a basket, pets, loved ones, and all the things we own and take pleasure in – our cars, bikes, clothes, our fancy wristwatches, an old valve radio that sits in defiance of the times, a guitar, a battered but exquisitely comfy armchair. How much of this, I wonder, is a lament for what we are in danger of losing?
Religious teachings tell us material things do not matter, that in fact it’s spiritually limiting to identify one’s sense of self with stuff. So the machine might argue it is doing us good, rendering such symbols of identity obsolete, stripping them from us, leaving us nothing tangible of ourselves but our skins. But it’s also through stuff we exercise our sensual enjoyment of the world.
The coffee tastes good, the leather of the watch strap smells exquisite, as does the jasmine and the autumn leaves. The sunset over the ocean stills us with its palpable silence. The sound of the leaves on the trees in the breeze, the feel of the wind in our faces,… we cannot digitise these things. Is what I see online a nostalgic lament for a world that is slowly slipping through our fingers?
The machine is unashamedly and woodenly Victorian in outlook and function. As such it is like all the machines that have gone before it – amoral and unconscious. Get too close to such a thing and it will tear your arm off, because it’s not smart enough to know you’re there at all. Its function is profit through the algorithms of increased sales and internal efficiency. And to the machine the most efficient solution for the human beings who serve it is for us to exist in a form of semi-suspended animation, in rented, minimalistic, cell-like rooms that cater for the basic bodily functions, while allowing us to perform those few tasks remaining to biological entities via whatever interface the machine comes up with. And when we fall on the wrong side of the efficiency equation, we find ourselves erased, our access denied.
We think our memories, our increasingly digitised lives are becoming safer, more secure, that the online world, the machine, even provides us with a kind of immortality, that those precious old family photographs are safer scanned and held online than kept in a dusty old shoebox, vulnerable to fire and flood. My blog, my Instagram feed will outlive me, yes, but now I’m wondering if their function will only be to serve as a last cry, the lament of an inmate locked inside a machine. For a long time I have seen my future bound up with this thing. Now I am wondering if I should find ways of escaping. Were it not for the voice it grants my creative urges, I would run screaming. Or is it that we find more the secret to what it means to be alive by reflecting on the machine which is essentially dead.
We must remember we are only permitted this storage for our online personal belongings in exchange for permission for the corporate computers to scan and plunder it in order to profile, locate, and target us for advertising. It’s a crude exchange and, like anything else in business and technology, liable to a step change when something new comes along. When the clever, faceless, homeless corporate brains work out a way for product adverts to be subliminally and legally transmitted directly into our heads, then all the computers holding all our lives, so meticulously recorded by ourselves, will be deemed inefficient – at which point, unless we pay for their upkeep, they will be deleted. And when we die, and the direct debit bounces back,… yes,… deleted.
So when you are posting pictures of the things and of the places you love, when you are writing about your life to your imaginary reader, do not mistake the picture or the writing for the life you lead. It’s obvious really, the online life lacks the sensuality that makes us human. So beware this digitisation of the world. Question it. And in the mean time make your homes with impunity, fill them with your idiosyncratic nick-nackery, smell the coffee, stroke your pets, make love, go out and watch the sun setting,… be what your are. Be sensual.
And remember,…
We are not the machine.
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